Created by Galeote
February, 2022
TRANSPRESS
Flotex FR floor coverings designs created by the renowned Spanish artist, José Medina Galeote.
José’s unique signature is based on handmade drawings and paintings with a very characteristic trait and a calligraphic touch. His style is abstract, graphical, hand-made, playful and full of storytelling.
In his work it tells the story of everyday life, encouraging the viewer to reflect on the society in which we live. These themes are sometimes stimulating, sometimes provoking, in which the roles of artist and spectator are interchangeable.
The collaboration of José Medina Galeote and the design team of Forbo Flooring Systems has given birth to a unique collection of flooring in which the artists' creations are given a new dimension through the medium of flooring.
Thanks to high-definition printing techniques, Forbo Flooring Systems can bring the creations of José Medina Galeote to life on Flotex FR floor coverings. There are 10 different designs in total that could work well in many different marine applications.
Albayzin
The most characteristic visual in the series is the joyful image of the stripy man. This colourful and strange figure, posing very attentively in front of a mosaic with Andalusian reminiscences is clearly inspired by the Alhambra in Granada. This emblematic character of José Medina Galeote’s universe is quietly observing us and seems to be waiting for us to address him. In a way he is here to say welcome and introduce this unique collection.
"This character seems to want to invite you to discover him and to visit the space that surrounds him." José Medina Galeote
The inlay of the Stripy man has a size of 70 x 94 cm and could be applied as a decorative insert to create distinguished zonings within a larger area onboard a cruise . The colour palette of the entire collection has been inspired by the colours of the stripy man and therefore ensures that combination within this collection can be easily made. The background matches the Albayzin design that has the same scale.
Scribble, Patchwork & Chalkboard
Writing is a reoccurring theme and a constant in the José Medina Galeote collection. It is one of the most personal facets of being human: it is our way of transferring ideas or thoughts and making them tangible. In this case, writing becomes a drawing and vice versa; in a kind of game where the borders are abolished. The designs Scribble, Patchwork and Chalkboard represent this theme strongly.
Scribble
"Writing becomes drawing and drawing becomes writing." José Medina Galeote
Patchwork
This network of coloured lines simulates an almost intimate handwriting. The writing appears as a means of telling a story, which everyone can explore and make their own.
By generating a new creative space full of possibilities, José Medina Galeote seeks to embellish our interior, while inviting us to reflect on the creative role of the human being in their environment.
"I tried to bring one of the most natural facets of the human being, writing, to a different substrate." José Medina Galeote
Chalkboard
Like the layout of a city, this brightly coloured geometric decor takes us into a unique visual landscape and invites us to move.
"Looking at the ground has never been so fun and intuitive." José Medina Galeote
Angles, Sign & Dimension
Where the ‘Angles’ design visualizes the lines drawn with Chinese ink, ‘Sign’ relates to our fingerprints and ‘Dimension’ explores an interesting play with perspective. All these designs are presented in a versatile and broad colour palette to answer different aesthetics and functional needs.
Angles
Lines drawn with Chinese ink, form a primitive yet contemporary result that adapts naturally to any type of space. This is perhaps the greatest challenge of this collection: to transpose vertical art into a work that is displayed at your feet.
"The potential of a line to be concrete by the brush." José Medina Galeote
Sign
What is more personal than a fingerprint? It defines us in our uniqueness and makes us different from other human beings. To explain his own vision of art, José Medina Galeote relies on the strength that emerges from his linear structures and continues to explore this way of communicating with his audience.
"My interest in telling the story of my painting lies in how to indicate, how to construct it." José Medina Galeote
Dimension
A game of curves and reliefs sublimated by a black background, where the volumes seem to emerge, making the perception of the floor unique. This perspective and illusion creates a resolutely contemporary look.
Coralline & Reef
The last two designs are more organic and show José’s interest for form and structure. They evoke a warm and familiar feeling related to the natural world and to a wider geography. Since the structure and colours of both designs are related they could perfectly be coordinated.
Coralline
"I have constantly thought and dreamed about how I could walk, stroll or live in these environments and how they could generate total well-being."
José Medina Galeote
Reef
Although José Medina Galeote plays with lines and their randomness, he is also interested in form and structure. Here there are references to both the natural world and to a wider geography, as this design invites you to stroll and daydream.
"The incorporation of organic meaning into my artistic practice!" José Medina Galeote