Pantone Color of the Year 2023
December 2022
“In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.
Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.”
Leatrice Eiseman, Executive Director of the Pantone Color Institute
Viva Magenta is a shade rooted in nature descending from the red family and expressive of a new signal of strength. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement.
Viva Magenta Colour Psychology
As a bright, crimson red, Viva Magenta balances boldness with a feeling of fun. This dynamic mix exudes rebellion, but not at the expense of softness. It embodies an expression of fierce grace, inspiring us to show up with confidence and humanity.
What distinguishes this year’s Color of the Year from last year’s — PANTONE 17-3938 Very Peri, which also married the technical with nature — is Viva Magenta’s ability to answer our collective need for strength.
"This uplifting shade from the red family could be used as a highlight colour in various modes of transport such as a subtle way of wayfinding or highlighting luggage areas. Being part of a colour scheme Magenta is a grateful component for unusual and distinctive colour combinations. Used as an accent colour it can add boldness and fun to a space."
Flotex FR
With Flotex FR you can incorporate Viva Magenta into any interior design scheme, through high-definition digital printing we can offer large-scale pattern repeats and vivid lifelike colours, matching to any Pantone/RAL/NCS or material samples supplies. This creates a new dimension for Flotex FR and provides ultimate design flexibility for rail, marine, bus and coach environments.
With over 500 existing references to choose from, plus the option to re-colour several designs, Flotex vision FR is best viewed on our DIGITAL LIBRARY for the latest up-to-date collections
Find out about the endless design opportunities that Forbo Flooring Systems can offer for your next rail, marine, bus or coach project by clicking here.