Cookie-Guideline
What are cookies?
As is common practice with almost all professional websites, also this Forbo site uses cookies. Cookies are tiny files that are downloaded to your computer, to improve your experience. This document describes what information they gather, how they are used and why it is necessary to sometimes store these cookies and how you can prevent these cookies from being stored. However this may downgrade or 'break' certain elements of the site’s functionality.
For more general information on cookies see the Wikipedia article on HTTP cookies.
As well as cookies, Forbo also uses other technologies that are similar to cookies in terms of their functionality and purpose. Such technologies are also included whenever we refer to cookies in the following.
How Forbo uses cookies
Forbo uses cookies for several reasons which are explained here in detail. Some cookies are absolutely necessary to ensure the functions and the performance of the website. Other cookies are used for the anonymous analysis of the user behavior, while some others are meant to ensure that content relevant to you can be shown. If you are not sure whether you need certain cookies or not, we recommend that you accept all cookies as this will lead to the best user experience.
Deactivating cookies
You can prevent the automatic storage of cookies by indicating this in the cookie banner or by making changes to your browser settings. Please note, however, that cookies influence how this and many other websites function. By deactivating cookies you are switching off certain functions and services of this website. We recommend, therefore, that you do not deactivate cookies.
The cookies from Forbo
The following table contains information on all tracking and marketing technologies used in our website and/or our applications as well as their operators. As the respective operators – insofar as their offer is integrated in the Forbo website – also use and change cookies to a certain extent, the following does not identify individual cookies, but describes technologies and applications some of which use several cookies. If you want information on the individual cookies used, please send your enquiry by e-mail to dataprivacy@forbo.com .
Essential cookies
are technically necessary in order that you can navigate on the website and use its functions, for example to set your data privacy preferences or to complete forms. Without these cookies, the services you have requested from the website cannot be properly provided. Essential cookies are also used without your express consent. Insofar as essential cookies process personal data, you have a right to object in accordance with the data privacy statement.
| Cookie | Function | Operator | Validity |
| ASP.NET_SessionId | This cookie stores data during your session. The cookie remembers, for example, a selection that you made or a site that you previously visited. | Forbo | Session |
| ARRAffinity | ARRAffinity is a cookie that is used to assign a client to an instance of an Azure web app. For example, if an app is scaled at 10, and a user accesses it via his browser, ARRAffinity helps to bring the user back to the same app instance instead of receiving a random instance every time. | Forbo | Session |
| defaultsite | This cookie stores the last start page. | Forbo | 4 months |
| Cookie Accepted | This cookie is used to store your cookie preferences. | Forbo | 11 months |
| fonts.net | This site uses fonts from fonts.com or fast.fonts.net for the uniform representation of fonts. When this site is called up, your browser loads the necessary web fonts into your browser cache.For this purpose your browser connects with the servers of fonts.com. fonts.com may also log this access. This means that your IP address is connected with our website in fonts.com. These Web Fonts are used in the interest of a uniform and attractive representation.If your browser does not support Web Fonts, a standard font of your computer is used. | fonts.net | Session |
| Google API | This cookie supports the forms via Google Captcha. Google Captcha helps to reduce and prevent the abuse of Forbo Online forms. | Google Inc. | 17 years |
| YouTube | Forbo uses YouTube as a video player. This is offered under the category “necessary” in the extended data privacy mode. The extended data privacy mode for the embedded YouTube player prevents the surfing experience of the spectators on YouTube being affected when embedded YouTube content is being shown. That means that the replay of a video in the extended data privacy mode of the embedded player is not used for the personalization of surfing on YouTube – neither in the extended data privacy mode of the embedded player nor in any later use of YouTube.When ads are shown in a video that is replayed in the extended data privacy mode of the embedded player, these ads are also not personalized. In addition, the replay of a video in the extended data privacy mode of the embedded player is also not used for the personalization of advertising shown to the user outside of his website or app. | Google Inc. | 17 years |
| Vimeo | Forbo uses Vimeo as a video player. This is offered in the category ‘necessary’. Settings are stored primarily which are relevant to the replay of the video, and which remain valid if the video is played again or if another video is selected. In addition, data can also be collected about the activity on the website where Vimeo videos are embedded. | Vimeo LLC | 2 years |
| Google Static | Gstatic.com is used for the loading of content from the Content Delivery Network (”CDN”). CDNs are used to upload the content of the website to servers through which the Gstatic domain can later be accessed. Gstatic is also used to store static data such as JSlibraries, Stylesheets etc. There is also a domain with the name http://connectivity.gstatic.com/ which is used by Chrome and Android devices to check the connectivity with the Internet. | Google Inc. | Session |
| ggpht.com | Forbo uses Google Mapping services for map visualizations in the contact data and in dealer directories. | investis.com | Session |
| investis.com | At various points we have integrated an interactive shares chart from Investis which supports the current share price of Forbo and further indicators for the Forbo share. | Forbo | Session |
| eqs.com | EQS is a third party service used by Forbo in the area of Investor Relations and the dispatch of press releases and stock exchange-relevant information. | EQS Group | - |
Statistics cookies
collect information about the use of the website, e.g. which pages are most frequently visited and how visitors move on the website. They help us to improve the user friendliness and thus the user experience of the website. Collected information can be: the Internet browser and operating system used, domain name of the website from which you came, number of visits, average length of session, called up pages.
| Cookie | Function | Operator | Validity |
| Google Tag Manager | The Tag Manager is a tool from Google which enables companies to add and update website tags, including conversion tracking, website analysis and remarketing, without having to process the website code. | Google Inc. | 3 months |
| Google Analytics | Google Analytics is an analysis platform used to track the number and type of visits to our website and its pages, as well as the accesses to our mobile applications and their screens and usage patterns. In this way we ensure that all parts of our website and our mobile applications are functioning properly. These technologies are used to provide anonymous, aggregated data for interaction of the website and mobile users with our website or our mobile applications. | Google Inc. | 1 year |
| Hotjar | Hotjar creates heat maps, visitor recordings, conversion funnels, form analyses, feedback questionnaires and surveys on a single platform. These show how visitors are using the website. | Hotjar Ltd. | 1 year |
| Yandex Metrica | Yandex is an analysis platform. It is used exclusively on the Russian versions of our website to track the number and the type of visits to our website and the sub-sites and accesses to our mobile applications as well as their screens and usage patterns. In this way we ensure that all parts of our website and our mobile applications are functioning properly. These technologies are used to provide anonymous, aggregated data for interaction of the website and mobile users with our website or our mobile applications. | Yandex | 1 year |
| Baidu Tongji | Baidu is an analysis platform. It is used exclusively on the Chinese versions of our website to track the number and the type of visits to our website and the sub-sites and accesses to our mobile applications as well as their screens and usage patterns. In this way we ensure that all parts of our website and our mobile applications are functioning properly. These technologies are used to provide aggregated data for interaction of the website and mobile users with our website or our mobile applications. | Baidu | 17 years |
Marketing cookies
are used to show advertisements on the websites of third parties that are more relevant and more interesting for you. They are also used to limit the appearance frequency of an advertisement and to measure and control the effectiveness of advertising campaigns.
| Cookie | Function | Operator | Validity |
| LinkedIn Ads | With LinkedIn Ads LinkedIn members can be addressed according to profession, function, sector and other features for the purpose of lead generation, brand familiarity, event registrations and lots more. | Microsoft Corp. | 3 months |
| LinkedIn Insights | The LinkedIn Insights Tag is used by LinkedIn for conversion tracking, retargeting and web analysis for LinkedIn advertising campaigns. | Microsoft Corp. | 18 months |
| DoubleClick by Google | Digital advertising with DoubleClick helps companies to make contact with the right persons at the right moment. This enhances your customer experience and your results. | Google Inc. | 20 months |
| Google Syndication | Google Syndication is used to store and load advertising content and other resources in connection with ads for Google AdSense and DoubleClick from the Google CDN. | Google Inc. | 13 months |
| Google Ad Services | Google Ad Services is the generic term for all concepts, networks and functions of which Google AdWords is made up. All areas that can be reached with Google Ads are part of Google Ad Services. This makes it possible to start online and remarketing campaigns which are directly coordinated with the user behavior. | Google Inc. | 3 months |
| Twitter Ads | This cookie is used by Twitter for the purpose of static content such as images and videos which are used in campaigns. | Twitter Inc. | 2 years |
| Bing Ads | Digital advertising with Bing Ads helps companies to make contact with the right persons at the right moment. This enhances your customer experience and your results. | Microsoft Corp. | 9 months |
| Facebook Connect | Facebook Connect is a single sign-on application that allows you to interact with other websites directly through your Facebook account. | Facebook Inc. | 3 months |
| The Facebook Pixel serves for the optimization of Facebook or Instagram advertisements. It allows Forbo to measure activity on websites and to improve campaign performance, and offers further options such as retargeting. | Facebook Inc. | 3 months | |
| The Pixel Tag from Twitter serves for the optimization of Twitter advertisements. It allows Forbo to measure activity on websites and to improve campaign performance, and offers further options such as personalized content. | Twitter Inc. | 30 days | |
| pinterest.com | The Pinterest tag serves for the optimization of Pinterest advertisements. It allows Forbo to measure activity on the website and to improve the campaign performance. | Pinterest Inc. | 1 year |
| Mail.ru | The Mail.ru Tag serves for the optimization of VKontakte and Odnoklassniki advertisements. It allows Forbo to measure activity on websites and to improve campaign performance, and offers further options such as retargeting. | Mail.ru LLC | 2 years |
Additional information
It is generally recommended to leave cookies enabled to create a great user experience. However, if you need additional information, please do not hesitate to contact us: communications@forbo.com.
February 2022