Allura - Meet our Innovation expert
Forbo Flooring Systems is proud to have passionate employees, so why not share their experience with the rest of the world? Meet Director Research & Development Arjen, who is constantly searching for ways to improve our Allura products.
Arjen Roelofs - Director Research & Development
Director Research & Development Arjen is constantly searching for ways to improve the quality and sustainability of our flooring products, including Allura vinyl floors. In a very competitive market as the vinyl flooring market, you can only differentiate yourself by innovating your products.
We want to create the most relevant products for today’s and tomorrow’s requirements in the market of modular solutions. This means that we constantly have to innovate. A clear direction that you see in this new Allura range is to offer new and innovative solutions that are quicker and easier to use, but also offers high quality performance.
