Building challenges & our journey
Meeting the building challenges
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Challenges in the flooring industry
Where we need to move forward
Flooring is a key building material, and making the right choices can help significantly lower a building’s overall carbon footprint and resource consumption. Read more about the five themes we are focusing on to meet the challenges in the flooring industry.
Sourcing and raw materials
Going round transparently from cradle to cradle starts by declaring environmental & health impacts.
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Carbon neutral and zero-waste production
Too many floors come with a carbon footprint - we aim to make ours without leaving a trace.
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Highly durable and fit-for-purpose solutions
To truly go round, we offer a wide choice of floors that are designed with a purpose.
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Recreating value at the end
To lay the foundation for a better future - we need to design recycled materials into our floors.
Read moreProduct development & design
We develop and design flooring solutions to create value during use and after, keeping both the environment and users in mind. Our focus is on designing flooring with renewable and recycled materials. This enables us to deliver products that help take care of both the environment and you.
We aim to create easy-removal solutions that are eco- and human-safe in all product categories while contributing to recycling schemes worldwide. That means you get products that are easy to install and remove – enabling a smooth recycling process.
Sourcing & raw materials
To make sure our products are completely sustainable, we set ourselves the highest standards when it comes to sourcing and materials. Our products are third-party verified with environmental declarations such as LCAs, EPDs and HPDs.
We aim to only use 100% harmless and traceable raw materials and increase the amount of fully bio-based products sold. That means you get products that are completely toxin- and phthalate-free and sourced from natural raw materials to work with, not against, the environment.
Climate positive and zero-waste production
We don’t just aim to only use sustainable materials for our products. We also aim to make our products as sustainable as possible. That’s why our objective is to develop zero waste processes capable of recycling end of life materials.
We make flooring solutions that are as sustainable as possible from design to end-of-life and are produced, where possible, with 100% renewable energy sources and rapidly renewable raw materials. This is how we produce products that are truly Climate positive (cradle to gate) without the need for off-setting.
Highly durable & fit-for-purpose solutions
Sustainability and longevity go hand in hand – the less energy we spend creating, installing, removing, repairing and recycling products, the less energy we use overall. That is why our flooring solutions are made to withstand stressful environments in addition to being easy to clean, thereby significantly reducing your cleaning costs.
We also offer short-term solutions that can be used over and over again.
Recreating value at the end
To become truly sustainable, we need to close the loop. We do that by continuously improving our modular offerings and finding ways to recycle them at their end of life and working with local recycling schemes. We also design floors that are made of recycled materials, so your old floors can be repurposed today – and tomorrow.
We aim to ensure flooring materials are fully recyclable and help drive the implementation of economically viable take-back schemes since not all materials can be infinitely recycled. That means you get products with 37% recycled content on average per product, from sources such as fishing nets and post-consumer waste.
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Do you want to know more about our sustainability strategy, our flooring solutions or any other topic? We are here to help you!
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